BBC Sounds: Final Reflections

Throughout the last few weeks working on the D&AD Brief for BBC sounds has shown me the importance of good client briefs, as opposed to bad ones and the difference it makes to be well prepared. The BBC Brief was a perfect example of a mediocre brief. The client provided some basic information about what […]

Critiques and use of technology

During the D&AD project, we had weekly stand up critiques of our work to assist us along the way. In some cases, these standups were really what bought ideas together after discussing them with our classmates, or challenge network. Having access to people who understand design when working as a freelancer is not always possible. […]

Does Project Management actually matter?

Throughout the module we were introduced to AGILE, a form of project management often used in business to streamline a project and deliver results to customers more efficiently. In some industries it is imperative to have project management in place, for example in companies where software development happens, it’s likely that not everyone understands software […]

BBC Sounds: Who are the BBC and who actually listens to podcasts?

For the D&AD brief, it is important to understand who the client is before we start working on a project. Through freelancing on various projects, I’ve discovered that every business has it’s own set of values, and design can be built around these values if properly understood.  One project I worked on in the past, […]

BBC Sounds: What is UX design?

One of the first things I needed to do further research into was UX design. UX stands for User Experience and so the design of User Experience is what this particular project is about. In a way this relates back to our Design thinking modules quite nicely. UX design is the process of creative products […]

BBC Sounds: Projects that are bigger than life

At the start of this semester, we began looking at the D&AD New Blood awards and some of the design briefs set by real-world clients as part of this. The D&AD organisation started in 1962 when a group of designers and art directors came together to celebrate creative communication and raise standards within the industry. […]